Honorable Member Pascal B. Van Kniff recently contributed an insightful article to Inspired Media’s Industry Thinkers magazine

We are pleased to announce that Honorable Member Pascal B. Van Kniff has contributed an insightful article to Inspired Media's Industry Thinkers magazine.

The article delves into the crucial topic of stewardship vs greenwashing, exploring changes in marketing strategies in relation to sustainability and addressing how to avoid greenwashing.

Pascal shares valuable insights on how consumers can make environmentally conscious choices by choosing companies that align with their environmental morals. This contribution highlights the significance of sustainability in marketing and brings to light the potential negative impacts of greenwashing.

Industry Thinkers magazine is a prestigious publication that covers pressing topics and trends within the marketing landscape today. The magazine features articles and contributions from some of the most respected minds in marketing today, including Scott Browne, Daryl D'Cruz, Helen Christopher, and many other esteemed professionals.

We encourage everyone to access and read the third edition of Industry Thinkers magazine and gain valuable insights from Pascal's article, as well as the contributions of other esteemed marketing professionals.

Follow the link https://www.flipsnack.com/EEA7FF88B7A/industry-thinkers-5-2023-cmo-ready-to-go.html?p=40 to access the article and learn more about stewardship vs greenwashing and how to make informed and environmentally conscious choices.

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